Content Marketing

Welcome to the heart of a successful online presence – content marketing. Our SEO & content marketing agency understands that great content is not only king, but forms the foundation for a sustainable digital success story. Immerse yourself with us in the world of targeted storytelling, customized content and strategic distribution. Together, we not only create words, but also results that make your brand shine in the digital space.

Our content marketing services

In the jungle of online marketing, content is king – and as your SEO partners, we bring the kingdom of content marketing directly to you. With customized strategies and an eye for the subtleties of search algorithms, we not only shape words, but also create a digital presence for your company. We combine our expertise in content creation, SEO and off-page SEO.

From analyzing your needs by means of a content audit and developing a content strategy to creating and/or optimizing content and implementing outstanding content marketing campaigns – we cover the entire process.

With our digital PR expertise, we catapult your brand into the digital public eye. From identifying influential online media to creating appealing press releases and targeted placement in relevant networks – we shape your digital reputation. Our strategies are geared towards building not only visibility, but also trust.

Our content marketing process

1 - Kick-off meeting & target definition

We get to know your exact goals and requirements and discuss the exact sequence of processes and agree on the next steps. We also carry out a needs analysis and discuss possible content marketing measures accordingly.

2 - Strategy planning & conception

Based on the precise goals and the analysis, we work with you to develop a customized and individual content marketing strategy. Here we also define possible content formats that would best suit your target group.

3 - Production

After exchanging and agreeing on formats, we start creating meaningful content based on detailed market analysis.

4 - Distribution

In this step, we distribute the content to various media in order to receive the highest level of attention.

5 - Reporting & measurement

The successes and results are continuously measured to see to what extent the content marketing measures are working or not.

Content marketing hand-in-hand with our OffPage SEO

In the modern digital landscape, content marketing and off-page SEO are inextricably linked and form a dynamic partnership that has the potential to significantly increase the visibility and reach of a website. Content marketing, which involves the creation and distribution of high-quality, relevant content, forms the foundation of a strong online presence. This content not only serves to inform and engage the target group, but also acts as a magnet for high-quality backlinks.

OffPage SEO, on the other hand, focuses on external factors, in particular the quality and number of backlinks, in order to strengthen the authority of a website. The intelligent integration of content marketing and off-page SEO by our experienced SEO & link building agency can not only improve search engine rankings, but also strengthen brand reputation and establish a sustainable online presence


Frequently asked questions about content marketing

Content marketing is a strategic marketing method in which valuable, relevant and target group-oriented content is created and distributed in order to appeal to a specific target group and build long-term relationships. Instead of directly promoting a product or service, content marketing focuses on providing information, solving problems or providing entertainment to gain the trust of the target group. It’s about creating added value and establishing an authentic connection between the brand and consumers.

You need content marketing because it allows you to build a deeper connection with your target group and create long-term trust. By creating and sharing high-quality content, you not only increase the visibility of your brand, but also demonstrate your expertise and authority in your industry. You can provide relevant information, solve problems and address the needs of your target group, which in turn leads to stronger customer loyalty.

Content marketing is important because it offers a sustainable way to reach, inform and retain your target group. By creating high-quality, relevant content, you can not only attract the attention of potential customers, but also strengthen your credibility and authority in your industry.

A study published in February 2024 by Siege Media and Wynter (survey of over 290 content marketing experts) shows that around 55% of all companies surveyed will invest more in content marketing than in the previous year. Content marketing therefore still plays an essential role in online marketing.

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Your journey to improved online presence and higher rankings starts with the first step – talking to us. As experienced SEO consultants, we are here to answer your questions, address your concerns and develop a customized SEO strategy for your business.

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