Overview
Coya (currently GetSafe) is a young insurtech start-up from Berlin. The company offers various types of insurance, primarily in the areas of household contents insurance, liability insurance and insurance for pets (primarily dogs and cats).
The company was already ranking for some keywords, but needed to increase positions for more relevant and converting keywords. Due to the company’s position in a highly competitive environment (insurance industry), we decided to implement a 360° strategy that includes both on-site and off-site measures.
Implementation
- Technical and content optimization: Optimization of the technical side of the website in terms of canonicalization, 404s, redirects and sitemap. Improving the content of the websites with regard to the meta description (title and descriptions keyword-optimized) and improving existing content.
- Internal linking: increasing number of internal links within the relevant pages and content of the website. Connected in terms of relevant keywords and semantic relevance.
- SEO content creation: Improving the content of the website with relevant keywords and publishing high-quality and user-oriented content - linking to the main ranking product pages.
- Outreach (backlinking): Contacting relevant media outlets and creating high-quality backlinks from related websites with higher authority. Press releases included.
Results
We were able to significantly increase the company’s organic presence during the period of cooperation. This was reflected in the improved positioning of the targeted search terms and the increased conversion of the pages.
+ 221%
Increase in organic traffic within one year of implementing our measures.
+ 24
Aver. Increase the positions of the most important keywords in Google SERPS.
Top 10
Placement of 5 highly competitive product keywords (DE & EN) on the first page of Google.
"The collaboration with webjuice was a success story for us. Despite the highly competitive landscape of the insurance industry, we have managed to place our core keywords in top positions and significantly increase our organic visibility."
