Overview
Flexi is a renowned footwear company from Mexico that is known for its commitment to producing comfortable, high-quality shoes. Flexi was founded with the vision of combining style with comfort and has earned a reputation for its innovative designs and durable shoeware. The company offers a wide range of shoes for men, women and children, catering to different tastes and occasions. The company has also had stores in the USA since 2012 and has been operating an online store since 2020.
The main goal of the SEO strategy for Flexi was to increase the general brand keywords and high traffic volume keywords that represent brand equity compared to the competition.
Implementation
- Internal linking: increasing number of internal links within the relevant pages and content of the website. Connected in terms of relevant keywords and semantic relevance.
- Content creation and optimization: Improving the content of the website with relevant keywords and publishing high-quality and user-oriented content - linking to the main ranking product pages. We created cluster content around targeted keywords and expanded these with in-depth articles that were semantically related to each cluster.
- Outreach (backlinking): Contacting relevant media outlets and creating high-quality backlinks from related websites with higher authority. Press releases included.
Results
We were able to significantly increase the company’s organic presence during the period of cooperation. Through targeted optimization of existing content and regular creation of new content, we were able to increase the conversion of the individual articles and improve the positioning of the search terms.
+ 133%
Increase in organic traffic within one year of implementing our measures.
+ 34
Aver. Increase the positions of the most important keywords in Google SERPS.
Top 10
All relevant product keywords (ESP) positioned on the first page of Google.
With the aim of establishing a presence in the online market and improving our positioning in the main search engines, Webjuice has taken the initiative to develop a comprehensive SEO 360° strategy that has given us very good results in the keywords of our sector by increasing the organic traffic of the website and our positioning.
