Organic brand visibility growth via on-site optimization & outreach
Industry: Insurance
OVERVIEW
The company was already ranking for some keywords but needed to increase in positions for more relevant and converting keywords. Due to its position within a highly competitive landscape (insurance industry) we decided to implement a 360° strategy including both on- and off-site measures.

APPROACH
- On-site technical & content optimization: Optimizing the sites technical side in terms of canonicalization, 404s, redirects & sitemap. Enhancing the sites’s content in terms of meta description (title and descriptions keyword-optimized), enhancing existing content.
- Internal Linking: increasing amount of internal linking within the site’s relevant pages and content. Connected in terms of relevant keywords and semantic relvance.
- SEO Content creation: Enhancing the site’s content with relevant keywords and publishing high-quality and user-targeted content – interlinking with main ranking product pages.
- Outreach (Backlinking): Reaching out to relevant media outlets and creating high-quality backlinks from related sites with higher authority. Press releases included.
RESULTS
221%
Increase in organic traffic within one year of implementing our measures.
+24
Avg. increase in positions of most important keywords in Google SERPS.
Top-10
Positioned 5 out of 10 highly competitive product keywords (DE & EN) on Google's first page.

Organic brand visibility growth via site optimization & content creation
Industry: Online retail (shoes)
OVERVIEW
The main objective of the SEO strategy for Flexi was to increase the general + brand keywords and keywords with high traffic volume that represent brand value vs. competition.

APPROACH
- Internal Linking: increasing amount of internal linking within the site’s relevant pages and content. Connected in terms of relevant keywords and semantic relevance.
- SEO Content creation: Enhancing the site’s content with relevant keywords and publishing high-quality and user-targeted content – interlinking with main ranking product pages. We created cluster content around targeted keywords and enhanced this with in-depth articles which were semantically related to each cluster.
- Outreach (Backlinking): Reaching out to relevant media outlets and creating high-quality backlinks from related sites with higher authority. Press releases included.
RESULTS
133%
Increase in organic traffic within one year of implementing our measures.
+34
Avg. increase in positions of most important keywords in Google SERPS.
Top-10
Positioned all relevant product keywords (ESP) on Google's first page.
