Case Studies

coya.com

Organic brand visibility growth via on-site optimization & outreach

Industry: Insurance

OVERVIEW

The company was already ranking for some keywords but needed to increase in positions for more relevant and converting keywords. Due to its position within a highly competitive landscape (insurance industry) we decided to implement a 360° strategy including both on- and off-site measures.

APPROACH

  • On-site technical & content optimization: Optimizing the sites technical side in terms of canonicalization, 404s, redirects & sitemap. Enhancing the sites’s content in terms of meta description (title and descriptions keyword-optimized), enhancing existing content.
  • Internal Linking: increasing amount of internal linking within the site’s relevant pages and content. Connected in terms of relevant keywords and semantic relvance.
  • SEO Content creation: Enhancing the site’s content with relevant keywords and publishing high-quality and user-targeted content – interlinking with main ranking product pages.
  • Outreach (Backlinking): Reaching out to relevant media outlets and creating high-quality backlinks from related sites with higher authority. Press releases included.

RESULTS

221%

Increase in organic traffic within one year of implementing our measures.

+24

Avg. increase in positions of most important keywords in Google SERPS.

Top-10

Positioned 5 out of 10 highly competitive product keywords (DE & EN) on Google's first page.

"Working with webjuice has been a success story for us. Despite the insurance industry's highly competitive landscape we managed to position our core keywords in top positions and increased our organic visibility considerably."
Javier Revilla
Sr. Product Growth Manager

flexi.com.mx

Organic brand visibility growth via site optimization & content creation

Industry: Online retail (shoes)

OVERVIEW

The main objective of the SEO strategy for Flexi was to increase the general + brand keywords  and keywords with high traffic volume that represent brand value vs. competition.

APPROACH

  • Internal Linking: increasing amount of internal linking within the site’s relevant pages and content. Connected in terms of relevant keywords and semantic relevance.
  • SEO Content creation: Enhancing the site’s content with relevant keywords and publishing high-quality and user-targeted content – interlinking with main ranking product pages. We created cluster content around targeted keywords and enhanced this with in-depth articles which were semantically related to each cluster.
  • Outreach (Backlinking): Reaching out to relevant media outlets and creating high-quality backlinks from related sites with higher authority. Press releases included.

RESULTS

133%

Increase in organic traffic within one year of implementing our measures.

+34

Avg. increase in positions of most important keywords in Google SERPS.

Top-10

Positioned all relevant product keywords (ESP) on Google's first page.

“With the objective of establishing a presence in the online market and increasing our positioning in the main search engines, Optimus Digital took the initiative to develop a comprehensive SEO 360º strategy that has given us very good results by increasing the organic traffic of the site and positioning ourselves in the keywords of our industry. ”
Luis Muñoz
Marketing Manager & Head of UX